microsites & custom landing pages
Microsites or custom landing pages can be a great way of showcasing key products or services. A website targeting a particular service enables the visitor to see exactly what they were searching for instantly which could immediately reduce your website’s bounce rate.
Using a microsite or landing page for promotion ultimately improves your conversion rate, utilising the small informative webpage with a large emphasis on the call to action area helps funnel your visitor into a quick purchase or to make an enquiry.
At Impact we provide microsite designs that can be integrated alongside your current website or created solely to coincide with an online marketing campaign. We help distinguish and understand what it is your business is trying to push and create a dedicated landing page. Usually this would tie together with a pay per click, SEO or email marketing campaign. Implementing Google analytics can also show how successful the campaign has been, and how much each lead has generated.
If your business is looking to promote a product or dedicated service quickly and market it effectively then give Martin a call and discuss your project, we can advise on what to include and how and when this should be displayed, so you get the best from your budget.