Expanding your brand
You may have developed a business that has built up a considerable reputation and now you want to add an additional product or service that may not fall into the business’ current trading activity.
This is where group logos or sub brands are usually introduced. Utilising the name and built up good will of the existing business and applying the name to a potential new master logo, whilst developing a collection of individual consistent identities that sit beneath it.
As well as the creative aspect, Impact can provide advice on how to structure the group to how each of the individual identities will communicate, whether together or on their own.
When looking at creating a group logo or sub brand identity, planning is certainly key, once the structure and direction has been finalised, the design should be pretty straightforward.
If you are in the position of a potential expansion and would like to chat about your branding possibilities then get in touch, or come and see us – we make great coffee.