Establishing brand consistency
How important is brand consistency to you?
That’s the big question to whether you should think about possessing a set of brand guidelines.
Guidelines are not essential for smaller businesses, however if you are planned for growth it maybe something you should prepare for when having your identity created. Alternatively for larger businesses with multiple employees placing logos and organising your various internal
and external communications – wouldn’t you want everything
to be consistent?
Impact prepare brand guidelines whether straightforward and simple ensuring that colour palettes and typography are uniformed or more in depth like incorporating the brand’s tone of voice when answering a call or how your staff should engage your customers.
Every detail of what your business does is reflected on your brand and being able to govern this is a powerful tool to possess. We can help implement structure into your brand and ensure it speaks clearly whether through imagery or copy.
To talk about creating brand guidelines for your existing identity or maybe you need guidelines created for a new logo, give Martin a call on 01268 858292 or click here to send us an email.