The proof is in the pudding

GHLiS Identity Design

Impact provided a complete brand strategy and design for the Greenwich Health Living Service, developing the over arching brand to govern all health related services operated within the Greenwich NHS under one vibrant identity. Over time GHLiS is set to become instantly recognizable to residents within Greenwich and the surrounding areas as a symbol of health and wellbeing.

After analyzing the various divisions, Impact created the umbrella branding with 5 key colours resembling the 5 key messages that underpin the services of GHLiS. Utilizing these colours we were able to develop sub brands that allowed each department to possess its own unique branding and compiled brand guidelines and various templates to help govern the consistency of the design.