Misleading Sales People Damage Brands
I attended the Ski and Snowboarding show at Earls Court yesterday and learnt of a music streaming service called Deezer.
Deezer have recently launched their service in the UK that allows you to stream music for a low fixed fee per month. Deezer have been about since 2007 originally in France, yet I had never heard of the company until yesterday. I have been a Spotify user for some time now – which does practically the same thing as Deezer. I subscribed to Spotify’s £5 per month option which allows me to listen and stream unlimited music to my desktop computer. The service is available on mobile devices but you have to pay £10 a month – and although listening on my phone would be more convenient, that additional £5 could buy me a few coffees which i would prefer.
So when I met the representative at Deezer yesterday I was interested when she explained about Deezer – before she could finish I had already said “Like Spotify?” which she replied “yes” I then immediately asked if the service was for mobile which she then confirmed. My last question how much was answered £5 per month and it was at this point I was now excited thinking I could get what I pay now for the mobile version too…great!
I double checked a few times saying “so the mobile version is only £5 per month?” which she then confirmed. After taking a leaflet and a month free trial voucher away it was only this morning when I thought I would test it out, that I find out it is exactly the same price as spottily and they charge £10 per month for having access to the mobile version.
Disappointed is what I was. Yet it has made me think how important it is to educate staff and everyone who is connected with your brand in a way that sells the business for what it is. If I was told it was £10 I may have still checked them out just as you do with any product / service you buy.
So my first experience with Deezer has not been a great one and I haven’t even tried the service out yet. Just food for thought for businesses looking at shows and events – ensure your staff are well in the know of what your brand sells, quiz them if need be, so every possible person that engages with your company has a positive experience even if they don’t make a purchase.